12 Aug 2020
ABOUT THE AUTHOR:
Brian Perry (New York, NY) is the Executive Vice President and Director of Research at Pure Financial Advisors, helping clients navigate turbulent markets and stay on course towards their financial goals. He has been actively involved in the financial markets for more than 20 years and has worked as a portfolio manager, strategist, and trader. Perry has written and published several articles, presented at hundreds of seminars and conferences, and appeared on TV and radio.
ABOUT THE BOOK:
This book’s goal is 3-fold: 1) to enhance awareness of the difference between long-term investing and short-term trading; 2) to help individual investors filter the information overload that volatile markets and the financial media subject them to; and 3) to provide a toolkit based upon empirical academic research which can provide a foundation for long-term investment success.
Ignore the Hype is designed to be accessible to the average individual. Therefore, although some of the topics are reasonably advanced, they are explained in a clear-cut manner and accompanied by real world examples. Some chapter topics include:
* Not playing a game that is rigged
* Realizing that forecasting is just guessing
* Understanding the drivers of investment returns
* Having a specific financial goal
* Practicing smart diversification
* Avoiding the media
ABOUT THE TOPIC:
The average individual needs to be protected against the onslaught of financial media and the proliferation of trading strategies that may be appropriate for hedge funds but make no sense for the average investor. While CNBC and other financial media are valuable as information sources, many non-professional investors lack the ability to filter the information (and misinformation) they receive from the media. As a result, they are tempted into a succession of short-term trading strategies that are ultimately doomed to failure. Ignore the Hype will help provide context so that individuals can avoid information overload and instead harness time-tested tools, techniques, and strategies to meet their financial goals.
- Enhances awareness. Ignore the Hype looks at the difference between long-term investing and short-term trading, so the average investor does not fall prey to the information (and misinformation) overload that volatile markets and the financial media subject them to.