Kenyon, Alexandra (Editor), Robinson, Peter (Editor), Musgrave, James (Editor)
Pub Date: August 30, 2020
Copyright Date: 2020
Managing hospitality experiences is a crucial part of the hospitality business and industry alike. While many textbooks cover the management of hospitality services, this text focuses specifically on experiences, while also providing a full and detailed insight into the ways in which experiences are designed and delivered.
Using examples from the gamut of hospitality, this book explores issues around people, services and spaces. It covers management issues such as marketing, human resources, operations, quality management, facilities management, project management and strategy, while considering hospitality operations within their wider geo-social and geo-environmental settings. This book includes a range of important contemporary topics, such as sustainability, resilience and ethics; supported throughout by learning objectives, case studies, review questions, links to videos and further reading suggestions.
• Emphasizes experiences within hospitality, providing students with a focused and applicable text
• Includes numerous international industry case studies to illustrate how hospitality organizations manage experiences; these real-life scenarios provide key teaching points.
• Provides wider theoretical principles to develop the field of hospitality and place it within an industry context.
An invaluable read for undergraduate students of hospitality and event management, this textbook also provides an overview for postgraduate students and those studying further education courses in hospitality and related areas.
7/F DAO I Condominium Corporation,
Legazpi Village, Makati City
Metro Manila 1200
101 Don Ramon Aboitiz Street
Cebu City, 6000
3, Ebro Pelayo Building 1,
J. Luna St, Poblacion District,
Davao City, 8000 Davao del Sur
Free shipping on all books! Dismiss