• 0Shopping Cart
MegaTEXTS Phils
  • Home
  • About
  • Products
  • Event
  • FAQs
  • Contact
  • On Sale!
  • Lazada
  • Shopee
  • Search
  • Menu Menu

Events as a Strategic Marketing Tool, 2nd Edition

₱4,870.00

Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, second edition describes how events can be used as a strategic tool in marketing practices.

Fully updated throughout, this new edition reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals. It will provide an engaging resource for both students and professionals interested in leisure, tourism and events.

Out of stock

SKU: 9781789242300 Categories: Business & Economics, Marketing, Reference
  • Description
  • Additional information

Description

Gerritsen, Dorothé (Author), Van Olderen, Ronald (Author)
ISBN: 9781789242300
Publisher: Cabi
Binding: Paperback
Pub Date: May 12, 2020
Copyright Date: 2020

Additional information

Weight 22.24 lbs
Dimensions 10 × 7.75 × 0.5 in

Related products

  • Strategy Is Destiny: How Strategy-Making Shapes a Company’s Future

    ₱3,330.00
    Read more Show Details
  • Workplace Communication

    ₱4,460.00
    Read more Show Details
  • Managing Hospitality Experiences

    ₱4,260.00
    Read more Show Details
  • The Routledge Guidebook to Smith’s Wealth of Nations (The Routledge Guides to the Great Books)

    ₱2,880.00
    Add to cart Show Details

Follow us on Facebook

MAKATI BRANCH

Address:
7/F DAO I Condominium Corporation,
Legazpi Village, Makati City
Metro Manila 1200

CEBU BRANCH

Address
Units 1-3,
101 Don Ramon Aboitiz Street
Cebu City, 6000

DAVAO BRANCH

Address
3, Ebro Pelayo Building 1,
J. Luna St, Poblacion District,
Davao City, 8000 Davao del Sur

© Copyright - MegaTEXTS Phils - Enfold Theme by Kriesi
Antimicrobial Stewardship for Nursing Practice Regents Earth Science- Physical Setting Power Pack 2020
Scroll to top

Books on sale!!! Click 'On Sale!' menu. Dismiss