• 0Shopping Cart
MegaTEXTS Phils
  • Home
  • About
  • Products
  • FAQs
  • Contact
  • Lazada
  • Shopee
  • Search
  • Menu Menu

Research Methods in Business Studies (Revised) (5th Edition)

₱6,050.00

This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.

Categories: Business & Economics, Management
  • Description
  • Additional information

Description

Ghauri, Pervez (Author), Grønhaug, Kjell (Author), Strange, Roger (Author)
ISBN: 9781108708241
Publisher: Cambridge University Press
Binding: Paperback
Pub Date: March 12, 2020
Copyright Date: 2020

Additional information

Weight 24 lbs
Dimensions 9.5 × 6.7 × 0.6 in

Related products

  • The Business of Healthcare Innovation (Revised) (3rd Edition)

    ₱4,950.00
    Add to cart Show Details
  • Strategic Management for Hospitality and Tourism, 2e

    ₱6,470.00
    Add to cart Show Details
  • The Fundamentals of Event Design

    ₱5,030.00
    Add to cart Show Details
  • Sustainable Marketing Planning

    ₱5,320.00
    Add to cart Show Details

Follow us on Facebook

MAKATI BRANCH

Address:
7/F DAO I Condominium Corporation,
Legazpi Village, Makati City
Metro Manila 1200

CEBU BRANCH

Address
Units 1-3,
101 Don Ramon Aboitiz Street
Cebu City, 6000

DAVAO BRANCH

Address
3, Ebro Pelayo Building 1,
J. Luna St, Poblacion District,
Davao City, 8000 Davao del Sur

© Copyright - MegaTEXTS Phils - Enfold Theme by Kriesi
Radio Frequency Integrated Circuits and Systems (Revised) (2nd Edition) Antimicrobial Stewardship for Nursing Practice
Scroll to top